Shower filters offer surprising health and cosmetic benefits to users.

Health Benefits:
With the realization that more than double the levels of chlorine and other synthetic chemicals (SOCs/VOCs) enter our body through skin absorption and inhalation of steam while showering than from drinking water, the need and benefits of shower filtration have become very obvious. Shower filtration is one of the best and easiest ways to reduce our harmful exposure to chlorine and other tap water contaminants.

The American Journal of Public Health links chlorine to "significant increases in certain types of cancer, asthma and skin irritations..." and stated that “up to 2/3s of the harmful exposure was due to skin absorption and inhalation of chlorine in shower water”.

The U.S. EPA recently stated that "Due to chlorine and showering, virtually every home in America has a detectable level of chloroform gas in the air." When chlorine vaporizes in steam, and combines with other organic compounds in the air, it converts to chloroform. Chloroform is a strong respiratory irritant and causes fatigue.

Rutgers University researchers confirm that we take in the same levels of chloroform in a ten minute shower as we would get from drinking 2 liters of tap water. Chloroform is a toxic by-product of chlorine.

Most people don't realize that tap water typically contains at or above the level of chlorine recommended for swimming pools, 1 to 1.5 ppm. A warm shower opens up the pores of the skin and allows a high rate of absorption of chlorine and other chemicals. The steam we inhale while showering can contain up to 20 times the concentration of chlorine and other synthetic chemicals as tap water, due to the fact that these chemicals vaporize at a much lower temperature and at a much faster rate than water. While over 98% of the water coming from the shower head goes down the drain, 70% to 90% of the chemicals in the water vaporize before the water hits the ground.

Inhalation of chlorine and chemical vapors is a suspected cause of asthma and bronchitis. When chemicals are inhaled into our lungs they enter directly into our bloodstream and can have magnified effects versus ingested chemicals which are partially filtered by digestion. A recent study showed that over 1/4 of the United States Olympic swim team members suffer from some degree of asthma due to prolonged chlorine inhalation.

Removing chlorine and other volatile chemicals with a quality shower filter offers great health benefits.

Cosmetic Benefits:
Chlorine also strips the natural protective oils from skin & hair, causing excess drying and aging. In addition to the obvious health benefits of showering in chemical free water, the cosmetic benefits are even more noticeable. Anyone who has ever gone swimming in a chlorinated pool can relate to the harsh drying effect that chlorine has on your skin and hair. Without the negative effects of chlorine and other chemicals found in tap water, your skin and hair retain moisture more effectively for a younger healthier look and feel. Chemical free water also extends the life of hair colorings and highlights.